A campaign to stamp out sexual harassment in South Yorkshire has come to Rotherham.
Texting or sexting? Talking or stalking? The Know the Line campaign draws a contrast between what is acceptable and unacceptable behaviour by pairing the two together in a thought provoking yet simple to understand way.
Primarily aimed at men and boys, Know the Line is designed to challenge a prevailing culture where women are pestered, harassed and made to feel uncomfortable.
Speaking at the official launch of the campaign Councillor Emma Hoddinott, Cabinet member for Community Safety said: “We need to do more to raise awareness, spread understanding of what sexual harassment is and the affect that it has on women and girls. And we need to galvanise agencies and communities to do more.
“Sexual harassment is too common for women. We have got to move beyond the quiet words about so-and-so’s wandering hands, or warnings not to be alone with a certain person.
“We will not accept the unacceptable.”
Know the Line is being run in Rotherham by the Safer Rotherham Partnership and Safer Streets South Yorkshire, following a similar campaign in Sheffield earlier this year. It will involve posters and adverts in prominent sites across the borough, as well as information and advice on postcards and online.